about Kebu Commissiong, Carlos Escalona Cruz, Matt DuFour and Lou Plaia named A&R Administrators at Sentric will lid the newest and most present steerage in regards to the world. gate slowly correspondingly you perceive properly and appropriately. will mass your information adroitly and reliably

Sentric Music Group has made 4 key A&R hires in the US, bringing executives Matt DuFour, Carlos Escalona Cruz, Kebu Commissiong and Lou Plaia to the corporate.

All 4 will assume A&R Director roles at Sentric of their respective territories, with DuFour masking the Midwest from Chicago, Commissiong masking the Southeast from Atlanta, Plaia masking the East Coast from New York, and Cruz masking the US-based Latin market. USA and LATAM. .

All 4 will report on to Simon Perry, president of Sentric North America.

The brand new hires observe Sentric’s transfer to North America in January, and the corporate says they now set up a presence in all main markets throughout the territory.

The brand new hires additionally observe Utopia Music’s acquisition of Sentric in February.

Among the many new hires is Lou Plaia, who co-founded ReverbNation in 2006 and retired after it was offered to BandLab.

Previous to ReverbNation, Plaia was director of promoting and artist improvement for Atlantic Data’ Lava Data imprint. For a decade earlier than that, she labored at Atlantic Data, the place her final place was vp of strategic advertising and marketing.

In the meantime, Kebu Commissiong has labored with the likes of Sean Kingston, AYO & TEO, Azjah, Rayven Justice and Grammy-nominated producer Drumma Boy Recent.

He’s recognized for his position as Vice President on the Atlanta-based report label Large Cat Data and Tommy Boy Music. Kebu additionally labored as Head of A&R for Fuel Media Group, the place he oversaw the Music Associations Division.

Carlos Escalona Cruz is a Grammy and BMI Award Successful Producer/DJ/Artist and Government. He’s the co-founder of HITMUSIC 21 Productions, a New York-based manufacturing, artist improvement, and artist companies firm with a give attention to the US and LATAM Latino market.

Cruz is thought for his work with Latin music artists comparable to Marc Anthony, Fito Páez, Paulina Rubio, and Chino&Nacho. Cruz signed with Warner Music Group in 2019 and his most up-to-date launch, I am not like that anymore went viral on Spotify in 13 nations. In 2022, he was elected to the New York chapter of the Recording Academy.

Matt DuFour is the co-owner and co-founder of the New York-based customized music home Academy Combat Songs. Previous to that, he was Vice President of A&R for ReverbNation’s CONNECT artist improvement program.

DuFour’s resume additionally consists of stints with international resort manufacturers Virgin Accommodations and Onerous Rock Accommodations, the place he oversaw music programming and expertise reserving.

DuFour started his profession at New York-based Cornerstone Company/The FADER, the place he labored on radio promotion for The Strokes, White Stripes, Kings of Leon and extra, in addition to executing experiential advertising and marketing campaigns for main worldwide manufacturers like Vitamin Bathroom. , Diesel, Bushmills and extra.

“We’re lucky to have assembled an preliminary group of individuals equally enthusiastic about assembly the wants of our writers and publishers at present.”

simon perry

Simon Perry, President of Sentric North America, stated: “A publishing enterprise in 2022 have to be a finely tuned steadiness between understanding the complexities of current constructions and a ‘can do’ entrepreneurial angle to create a brand new mannequin for a digital extra clear. future.”

“To ship on that core perception, we’re lucky to have assembled an preliminary group of people who find themselves simply as enthusiastic about assembly the wants of our writers and publishers at present as they’re dedicated to exploring the place music and know-how can take us. morning. .

“This distinctive first cohort of A&R entrepreneurs helps our broader mission of enabling innovation round our shoppers’ artwork, and provides to our ongoing dedication to offering best-in-class publishing companies in North America.”

“After spending half my profession working solely with main label artists and the opposite half working solely with rising artists, I’m now in a position to work with artists and songwriters in any respect phases of their careers.”

Lou Plaia

Lou Plaia stated, “After spending half my profession working solely with main label artists, and the opposite half working solely with rising artists, I’m now in a position to work with artists and songwriters in any respect phases of their careers.

“I’m really excited to deliver songwriters and their enterprise companions to the Sentric system to assist them obtain most success, and I’m honored to have the chance to work with such a tremendous crew with nice leaders.”

“Atlanta and the Southeast are rapidly changing into one of many largest markets for music.”

Kebu commissioning

Kebu Commissioning stated, “Atlanta and the Southeast are rapidly changing into one of many largest markets for music. I’m excited to deliver my expertise and power to symbolize Sentric Music’s forward-thinking mindset to this thriving neighborhood of songwriters and creators.”

“The worldwide Latino market has seen exponential progress just lately, and I consider that Sentric is the best writer with the very best mannequin to serve this neighborhood.”

Carlos Escalona-Cruz

Carlos Escalona Cruz added: “The worldwide Latino market has skilled exponential progress just lately, and I consider that Sentric is the best writer with the very best mannequin to serve this neighborhood.

“I’m actually trying ahead to being a part of the brand new crew that they’re placing collectively and I’m excited to develop this a part of the enterprise in South America and past!”

“After I heard that Simon was placing collectively an A&R crew in North America, I jumped on the probability to get entangled.”

matt dufour

Matt DuFour stated, “I had the pleasure of making an editorial administration catalog with Sentric in a earlier job, so I used to be properly conscious of the corporate’s artist-first ethos, passionate workers, and skilled and educated management.

“After I heard that Simon was placing collectively an A&R crew in North America, I jumped on the probability to get entangled.”Music enterprise around the globe

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