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Final 12 months, Imagine calculated that it was the second largest recorded music firm in France in 2021 when it comes to annual distribution market share for albums by prime nationwide artists.

That was based on Imagine’s calculations primarily based on market monitor SNEP’s Prime 200 annual chart information (through the Official Charts firm).

Now, the corporate has made one other spectacular declare primarily based on market information.

Imagine says it was the third largest recorded music firm within the German native repertoire-based music streaming market in 2022, behind Common Music and Sony Music in first and second place, respectively. (Simply to reiterate: that is just for nationwide artists and doesn’t embrace worldwide repertoire).

Imagine, the French-born distribution and companies firm (and proprietor of labels just like the Germany-based Nuclear Blast), says it made its calculation by analyzing GFK market information for the interval between January and June 2022.

The corporate says it manually analyzed the highest 10,000 streaming artists and labeled an artist as “native” in the event that they resided in Germany, Austria or Switzerland.

Imagine says that the Prime 10,000 artists signify 78% of the full worth of the German streaming market.

Talking to the German-based music commerce newspaper, Musik Woche, Thorsten Freese, Managing Director of Imagine Germany, defined [translated] the corporate’s analysis methodology: “Measuring market shares for native content material is just not one thing that GfK does mechanically,” he mentioned.

“We manually filter worldwide artists like Ed Sheeran from the official information and look solely at native acts. We then calculate our market shares on this foundation.”

He defined extra in his Musik Woche interview that Imagine is “pushed primarily by the native market” in Germany and that “accordingly, we have a look at our efficiency very particularly when it comes to home acts that we serve in Germany”.

Freese added: “Our personal surveys present Imagine because the third largest firm within the German broadcast market. So we’re already forward of one of many majors, and in sure genres we’re doing even higher. In hip-hop, for instance, we’re already the second largest participant.”

Imagine experiences that Germany is its second largest market, accounting for 15.3% of the publicly traded firm’s income within the first half of 2022.

The corporate’s group income progress within the first half elevated +35.4% year-on-year a €352.2 millionand up 35.6% year-on-year on an natural foundation (ie discounting acquisitions made this 12 months);

In line with Imagine, within the first half of 2022, his group’s income in Germany elevated by 13% YoY, with digital income rising round 25% out there.

Audio streaming grew 9.1% YoY within the first half of the 12 months in Germany and now represents 73.3% of complete income from the recorded music market.

Germany’s report enterprise generated income of $1 billion (967 million euros) within the first six months of this 12 months resulting from each the sale of bodily music and streaming, a rise of 5.5% in comparison with the identical interval final 12 months for the world’s fourth-largest recorded music market.

“At Imagine we’re pushed by the need to construct essentially the most complete supply so that each one German artists and labels, no matter their musical style or stage of growth, can discover the fitting help to fulfill their particular wants and ambitions to develop them to the following. stage.”

Thorsten Freese

In a press release issued to the media, Freese mentioned: “At Imagine we’re pushed by the need to create essentially the most complete supply so that each one German artists and labels, no matter their musical style or stage of growth, can discover the fitting help for his or her wants. particular wants and ambitions to develop them to the following stage.

“That may solely be achieved by combining the main expertise and options from Imagine’s core platform with the energy of digital intelligence and market intelligence from our native crew, in parallel with our funding in native repertoires and booming nationwide genres such because the city”,

Freese added: “It has been fascinating to observe this 12 months unfold and I’m delighted that it has turned out to be a milestone for Imagine in Germany. We’re assured that we’ll proceed to construct on this 12 months’s historic efficiency.

“It has by no means been extra related for us to place all our efforts into supporting our native labels and artists in any respect phases of their careers, in order that they will prosper and reside from their artwork, thus contributing to a fairer and extra sustainable music ecosystem. ”


Case research of particular artists cited by Imagine in Germany embrace Theo Junior, who, based on the corporate, began out as a TuneCore artist, however subsequently signed to the Imagine-owned Groove Assault label, and broke into the Prime 10 of the official German charts along with his first single.

One other instance cited by the corporate is indie pop band KAFFKIEZ, who transitioned from their Label and Artist Options division to Artist Providers and noticed 300% progress on TikTok and 500% progress on Spotify with virtually 16 million streams on their album. debut.

German rock band Milky Likelihood, who partnered with Imagine for distribution in 2021, lately reached the 1 billion streams milestone on Spotify for his or her hit. Stolen dance.

Imagine says that Miksu/Maccloud and T-Low Sehnsucht was the second most streamed observe on Spotify in Germany in 2022, whereas Raf Camora was essentially the most streamed artist in Germany on the year-end chart. Music enterprise all over the world

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