The Wisconsin Mother Who Made the Viral ‘Welcome to POUNDTOWN’ Signal Shares Her Inspiration

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When Lauren Hegenbarth listed her household’s rural Wisconsin residence on the market on-line on Friday, she hoped the spacious bedrooms, huge plot of land and freshly refurbished decor would catch the attention of some potential consumers. By no means in her wildest desires would she have guessed the home would land on Zillow Gone Wild — a well-liked account that highlights significantly wacky homes on the market throughout social media — not to mention that she’d be the explanation “Welcome to Poundtown” turned a nationwide trending subject on Twitter on Monday. 

“I by no means in my life thought I’d go viral for something,” she tells me. “I don’t even use Twitter, and my house is trending there at the moment. Like, what the heck?” 

Hegenbarth and her husband started shopping for and flipping homes in 2013, and the home in Onalaska, Wisconsin, which Hegenbarth lovingly refers to as “the Poundtown home,” is their fourth. “I’ve at all times cherished adorning and design, and I simply type of began winging it after we began flipping properties, since we do a lot of the work ourselves,” she explains. 

Born from that penchant for inside decor and design, Hegenbarth began a small on-line store, Sleepless Magnificence Designs, to promote her DIY indicators and decorations, which helps to elucidate why there are few partitions in her home that aren’t adorned with verbiage like, “Welcome to Our Stunning Chaos,” “Welcome to Our Loopy Enjoyable Loud Joyful House,” “Welcome House,” “We’re So Glad You Are Right here” and easily “Welcome,” to call just a few. 

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“Persons are saying that I went overboard with the indicators, and that I would like to put off Michael’s regardless that I by no means go to Michael’s,” she tells me. “If I’m going to a retailer it’s Passion Foyer or TJ MAXX, however I primarily make my very own indicators!” 

To make sure, of all of the indicators in the home, there’s just one signal that “outsigns all of them,” as ZillowGoneWild put it: the “Welcome to POUNDTOWN” signal floating above the headboard of her and her husband’s mattress within the major bed room.

“My husband went on a 90-day work deployment again in November to New Orleans, the place he helped restore properties for these whose lives had been destroyed by the latest hurricane,” Hegenbarth begins. It was at the moment that an thought started to percolate for a brand new signal within the bed room. “I noticed the OG Poundtown sign up a gaggle on Fb, and was like, ‘Yeah I like that. I must make that,’” she continues. 

For sake of radical clarification, “pound city” is a euphemism for sexual activity, and the signal welcomes guests to the place the place that occurs. “I wished to make it seem like simply one other tacky decor signal, after which when you learn it, BAM! Raunchy and hilarious.” 

Hegenbarth created the signal whereas her husband was gone so she might shock him when he returned. “He completely cherished it; it matches our humor to a T,” she explains. “Plus, two out of three of our children can’t learn, and when our oldest learn it whereas I used to be making it, I simply informed her it was a humorous quote from a film and she or he by no means requested about it once more. She doesn’t care; she’s clearly used to the decor.” 

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For everybody else who bore witness to the “Welcome to POUNDTOWN” bed room signal firsthand, Hegenbarth says most have taken it in stride. “Our household has all seen it, they usually assume it’s hilarious. All of us have the identical humorousness too, and my sister even put in an order for her personal,” she tells me. “Though there was one time I posted an image of my husband and my canine sleeping in mattress collectively sooner or later on Fb with out even occupied with the signal.” 

Nonetheless, when the couple put the ending touches earlier than itemizing the home on-line, Hegenbarth didn’t count on the signal to garner nationwide consideration. “I’d actually hoped our realtor wouldn’t discover the signal and make me take it down, so I used to be excited when he didn’t,” she says. “I’ve at all times thought it will be cool to be featured on ZillowGoneWild’s web page as a result of it’s one in all my favorites. However I actually have no thought how they picked it up.” 

Although she assures me the entire thing wasn’t a well-orchestrated viral advertising and marketing stunt for her burgeoning DIY and inside design enterprise, she’s managed to take the sudden consideration in stride. “It’s clearly not everybody’s ethical cup of tea,” she laughs. “It’s been a loopy sudden Monday, however I’m simply taking the constructive out of this expertise and operating with it whereas ignoring something detrimental — like the truth that I’ve already gotten a bunch extra orders for brand spanking new ‘Welcome to POUNDTOWN’ indicators!” 


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